Social media in the school environment is becoming more and more common across the Dallas landscape. Parents are tweeting and schools are tweeting back. With people increasingly relying on social media to get their news or their message out, educators have to be at the forefront of the movement. Schools are starting to move their content to where the student’s parents are paying attention. If little Billy’s mom is tweeting all day then it makes no sense for her to have to go to the schools website or get a piece of snail mail to know what events will happen in the next week. Many schools have set up Twitter and Facebook accounts where parents can learn about upcoming events and task their children will be involved in.

However, schools have to be wary of the content they post online. There have been times in the past where social media has led to foul-ups when the intent was to showcase a company or person in a positive light. But, for the most part social media has led to positive feelings in many fields. It will always be important for schools as well as companies to stay focused with their message and to relay the correct message to the people who are looking for them.
In a fast paced world where parents are constantly on the move social media helps them to connect and receive up to date information about their child’s education. Social media is helping these schools reach out to the parents who need them.